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September 8, 2010, 4:25 pm |
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Volume 31 - Issue 08 |
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Circulation: 1016520 |
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Online Spending To Reach $25.1 Billion Says eMarketer
June 18, 2010
U.S. online advertising spending will reach $25.1 billion in 2010, a year-over-year increase of 10.8%, according to digital researcher eMARKETER. Research shows the increase will largely be the result of an improving economy coupled with a shift in marketing strategies, as companies forgo traditional marketing venues.
"Spending growth online is partially attributable to economic instability," said Sr. Analyst DAVID HALLERMAN. "The anxiety attached to the still-healing economy encourages marketers to bet more on sure things, and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending."
According to HALLERMAN, Internet advertising will steadily increase over the next five years. His research estimates the Internet’s share of total media ad spending will jump from 15% this year to over 20% by 2014. If the estimates are proven correct, online ad spending will soon surpass print-based ad spending.
"As marketers look to engage their audience with relevant, trustworthy messages, that means smaller shares of marketing budgets going to traditional forms of advertising," said HALLERMAN.
May 05, 2009
Stephen Hume of the Vancaouver Sun last week wrote a number of
articles on how paper paper newspapers are under threat from the internet. Hume
offered up a number of different perspectives on the future of newspapers, in
particular his paper the Vancouver Sun. The final chapter in the series was
written by KIRK LAPOINTE Managing Editor of the Vancaouver Sun.
To read LAPOINTE'S look at the future of newspapers "on
line" (CLICK
HERE)
Read the full overview on Internet Advertising in Canada (CLICK
HERE)
The January edition of the highly respected "The Atlantic"
this month contains an article about the future of newspapers. The Seattle P.I.
will close within the next month if the owners cannot find a buyer. It has been
reported the paper has lost over 10 million dollars annualy for a number of
years. The Los Angeles Times, The Chicago Tribune and the famed New York Times
may be heading for the same demise.
(READ
THE ARTICLE - CLICK HERE)
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